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Who should you hire?

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Everywhere you look today there are “Help Wanted” signs. But lately not enough people are willing to go back to work. Maybe it is time to rethink who we are seeking for our workforce. Are you looking for high-velocity jackrabbits or proven achievers? Drag racers or Cruiser Class?

I grew up in the automobile era. As a baby boomer I remember that everything cool was about cars (or motorcycles). If you had a good car, you just had to customize it to express your own personality. My first car (in 1963) was a 1950 Plymouth Special Deluxe four door. It’s factory color was tan and it had a 97 horsepower flat-head six-cylinder engine with a standard shift on the steering column. “Three on the Tree.”

As a teenager I was thrilled to have my own car but disgusted with how un-cool it looked. To make matters worse the floorboards were rusted through and the driver’s door had been heavily dented in a collision. But it was mine! I spent weeks on end in the driveway with Dad replacing the old parts and renewing the car. We painted it “midnight metallic blue”, reupholstered the interior in “Naugahyde” (leather-like vinyl) and put cool hubcaps on it. I got a Corvette shift knob to put onto the column shift lever and added a boastful warning sign to the dashboard: “Do not exceed speeds of over 100 miles per hour for more than five hours under normal conditions.” (Remember now, I was a teenager and had no idea how dumb that seemed.)

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I named the car “The Heap” and painted a 3 inch square cartoon of a wrecked car just under its name “The Heap” on my left front fender. (Again, you’ve got to remember, this was a time when we thought it was cool to roll up your T-shirt sleeves, grease your hair, roll up your jeans to show off your white socks and hang a cigarette cynically out of your mouth.)

The engine was very old technology and it had barely enough horsepower to ascend all the hilly streets in western Little Rock, Arkansas. It burned about as much oil as gas too. I’d almost always have to add a quart of oil with each fill up. Luckily prices were comparatively low. Now for the important metric: its speed from a standing start up to sixty miles per hour, known as “zero to sixty”. That was the prime measure of a car’s power and competitive potential. “Take Off” was where the power was measured. Above 60mph is considered “Cruising Speed” and is much more efficient and enjoyable, but take off is where the noise is made, tires are worn out and fuel gets burned up fast. The same is true for an aircraft; its fuel is often used up more for takeoff than for the rest of the journey.

Those were the days of drag racing. (See the James Dean movie “Rebel without a Cause” for details. Or read old copies of the #1 auto magazine of the day “Hot Rod”.) Well, my old heap would barely do sixty on the same day that the race started so it didn’t see any competitive action. But it looked cool to me!

Now, are you ready for the big segue? Stay with me. Here it comes. In the 1960s cars that could cover a quarter mile in under 20 seconds and could go zero to sixty in under 10 seconds were considered fast. My buddy Jimmy Stevens had a car that would do 0 to 60 in 6.4 seconds, and I remember dragsters that did a quarter mile in 9 seconds from a standing start! Today those numbers are considered mild. If you wanted to impress someone you’d spin your tires and race through the gears up to about sixty miles per hour.

But there is another category where the 0 to 60 measure often applies with equal levels of prejudice, (Here comes the transition…..) Age.

In the past people who were between zero and sixty years old were considered good investments and those over sixty were “old.” Nobody took 61+ people’s advice or considered them to be in touch with the real world anymore. Remember the hippie slogan “Never trust anyone over thirty”? Well today those 78 million Baby Boomers are turning 70+ at the rate of tens of thousands every single day! Including me. I was born on the first year of the boom, 1946, and graduated high school in its last year, 1964.

Along with this demographic shift there is a corresponding economic shift. We have seen the youth of the baby boom become the leaders of the world. George W. Bush, Bill Clinton, Donald Trump and I were all born in 1946. Joe Biden is older by about 4 years. Paul McCartney is just a bit older than me. Bill Gates is younger. Hillary is about my age and Barack Obama is younger. But the vast majority of our nation’s wealth and power is vested in people who are no longer between zero and sixty.

Today the reframing of life to include 60 to 100 is an important consideration.

Highly functional life expectancy is now well above 75 and some folks are still productive well into their 80s. If you reach “retirement” age and still have 20+ years of viable life ahead, you start looking for your next career. No more do we simply seek a part time job to supplement our pension. Today people are seeking bold new challenges and reasons to stay active and involved. Check the findings of Age Wave and its founder Ken Dychtwald. We will see tens of thousands of former retirees re-entering the workforce with vigor in the coming years. So, if you’re hiring, you might want to ask some impressive seniors for business advice and see if they fit with your vision and goals. A bonus is that these folks have an abundance of Common Sense. They don’t buy into the woke mentality or implied guilt and stain of sins committed before they were born.

The one thing that keeps life and health intact is Purpose.

We all need a challenge that is bigger than we are so that we can keep on growing. We need a sense of purpose in what we do. We must find meaning in our life and feel that we are truly necessary. This is much greater than just getting a secondary job. It is also important to recognize that once you’ve traveled the career path once you don’t have the same patience with wasted efforts during the second trip. Spending energy and time on things that don’t hold much value is seen as a waste and we quickly get bored and curious about new challenges. What we put up with in order to “pay our dues” the first time, we find to be depressingly meaningless on the second trip.

We want our efforts to matter and we want our voices to be heard. Challenge, contribution and meaning will be vital factors in Cruiser Class second careers. And there will be lots of job-hopping experimentation. We’ll be trying on second careers like new coats. If the fit isn’t near perfect, then we start searching again.

These Cruiser Class workers can be great assets. They have experience, maturity, wisdom, patience and insight that you would never find in their younger counterparts. They can truly advance your business and serve your community as well. Your existing structures and policies might need amendment though. They insist on having meaningful and fulfilling lives with plenty of extra time for the grandkids and their latest adventures. They want to enjoy life while making a difference.

So, don’t let the lure of GenX, GenY or Millenials occupy all of your attention. There is a sea of talent out there seeking to recommit to productivity. Let’s all put on our thinking caps and restructure our working world to make room for the Cruiser Class. Maybe the Hare should take a day off and watch the Tortoise show some wisdom.

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Jim Cathcart, CSP, CPAE is an Executive MBA Professor, Author of 21 books, Hall of Fame Professional Speaker, Top 1% TEDx video (2.4 million views), US Army veteran, Singer/Songwriter, and Lifelong Motorcyclist. He is known as "Your Virtual VP" for his Advisory/Mentor work with organizations worldwide. Based in Texas...and proud of it!



 
 
 

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Business

Dinesh D’Souza Launching Conservative Business Network to Defund the Left

Why give your money to people who hate you? That’s like tipping your executioner.

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Are you a conservative business person? Then check out the Red Referral Network and partner with Dinesh D’Souza by clicking the banner below:

For years, conservative icon Dinesh D’Souza has told his followers that we need to create “parallel economies” and stop funding the left. It’s true, right? Why give your money to people who hate you? That’s like tipping your executioner.

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It is easy to boycott large companies like Nike, Target and Anhauser-Busch, but what about all of the small businesses and companies who take the profits you give them and fund leftist politicians? Think about it, you spend $30,000 on a new roof and your liberal roofer donates $3000 to leftists politicians and they stand in the public square and call you a racist, homophobic, sexist, transphobic insurrectionist! That make NO sense at all.

That’s about to end once and for all. It is time to cut off ALL leftwing businesses from our money. Introducing the Red Referral Network (RRN).

Dinesh has partnered with Motivational Speaker’s Hall of Fame Member Chris Widener to launch an exclusive business network for conservatives in business. There are three primary reasons to join the RRN:

1. Refer business and be referred business by fellow local conservatives. Don’t refer to lefties anymore – refer to those who share your values and beliefs.

2. Get weekly support and encouragement from other conservatives.

3. Get exclusive content each and every week from Dinesh D’Sousa made just for RRN members.

Registration is free and you can find out more about the Red Referral Network by clicking here.

Top Ten Reasons to Join a Networking Group:

Are you a conservative business person? Then check out the Red Referral Network and partner with Dinesh D’Souza by clicking the banner below:

Participating in a business referral network can offer numerous benefits for business professionals. Here are ten reasons why joining such a network can be advantageous:

Lead Generation: Business referral networks provide a structured environment for exchanging leads and referrals. Members can refer potential clients and customers to one another, fostering new business opportunities.

Increased Visibility: Being part of a referral network enhances your visibility within the local business community. As you actively engage and contribute, your business becomes more recognizable, leading to increased brand awareness.

Building Relationships: Networking is all about building relationships. Joining a referral network allows you to connect with like-minded professionals, fostering relationships that can lead to long-term business partnerships and collaborations.

Trust and Credibility: Referrals from trusted sources carry a higher level of credibility. Being a part of a referral network implies a level of trust among members, making the referrals more reliable and effective.

Diverse Skill Sets: Business referral networks often comprise professionals from various industries and backgrounds. This diversity can be advantageous, as it provides access to a wide range of skills, expertise, and perspectives that can benefit your business.

Professional Development: Engaging with other professionals in a referral network provides opportunities for continuous learning and professional development. You can gain insights into industry trends, best practices, and new technologies.

Resource Sharing: Members of a referral network can share resources, such as tools, software, or even office space. This can lead to cost savings and operational efficiencies for all involved.

Positive Influence: Surrounding yourself with motivated and successful individuals can have a positive impact on your own mindset and business strategies. A referral network can serve as a source of inspiration and motivation.

Feedback and Advice: Business referral networks offer a supportive environment where members can seek feedback and advice from experienced professionals. This can be invaluable for overcoming challenges and making informed business decisions.

Community Involvement: Many referral networks are actively involved in community events and charitable activities. Joining such a network allows you to contribute to the community while also enhancing your business’s social responsibility image.

Remember, the success of a business referral network depends on active participation and genuine efforts to contribute to the network. Building relationships and providing value to others are key principles for maximizing the benefits of such networks.

Are you a conservative business person? Then check out the Red Referral Network and partner with Dinesh D’Souza by clicking the banner below:

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Business

Why Conservative Capitalists Excel in Business

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The world of business is a dynamic and complex arena where success depends on a combination of factors, including strategy, innovation, hard work, and adaptability. While various ideologies shape the landscape of entrepreneurship, conservative capitalists often stand out as exceptionally proficient in the business world. This article explores why conservative capitalists are often more successful in business and highlights the key principles and practices that contribute to their achievements.

I. Strong Embrace of Free Market Principles

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Adam Smith’s “invisible hand” concept: Conservative capitalists firmly believe in the power of a free-market economy, as espoused by the renowned economist Adam Smith. They understand that when individuals are allowed to pursue their self-interest, the overall economy benefits. This principle guides their business decisions, allowing them to capitalize on market forces and competition.

Efficient resource allocation: Conservative capitalists prioritize efficiency in resource allocation, seeking to maximize their assets and investments. This approach enables them to minimize waste, reduce costs, and enhance their competitiveness.

II. Emphasis on Personal Responsibility

Accountability: One of the hallmarks of conservative capitalists is their unwavering commitment to personal responsibility. They believe that individuals, not the government, are responsible for their own success and failures. This mindset encourages prudent decision-making and risk management in business endeavors.

Risk-taking with caution: Conservative capitalists are not averse to taking risks, but they do so cautiously. They thoroughly analyze potential opportunities and pitfalls, ensuring that each risk is calculated and based on sound judgment. This approach minimizes reckless decisions and increases the likelihood of positive outcomes.

III. Limited Government Intervention

Minimal regulatory burden: Conservative capitalists favor minimal government intervention in business affairs. They argue that excessive regulations can stifle innovation and economic growth. By advocating for less government involvement, they create an environment where businesses can thrive and prosper.

Lower taxes: Reduced taxation is a key principle for conservative capitalists. Lower taxes leave more capital in the hands of businesses, enabling them to invest in growth, create jobs, and contribute to economic prosperity.

IV. A Long-term Perspective

Sustainability and stability: Conservative capitalists take a long-term view of their businesses. They prioritize sustainability and stability over short-term gains. This approach allows them to weather economic downturns and build enduring enterprises.

Legacy building: Many conservative capitalists view their businesses as a legacy to be passed down to future generations. This motivates them to make prudent decisions that ensure the longevity and success of their enterprises.

V. Embrace of Traditional Values

Ethical leadership: Conservative capitalists often adhere to strong ethical values in their business practices. This commitment to ethical leadership fosters trust among customers, employees, and partners, which is essential for long-term success.

Respect for traditional institutions: Traditional values, such as family, community, and faith, are highly regarded by conservative capitalists. These values often drive their business decisions, emphasizing the importance of personal relationships and community involvement.

VI. Adaptability and Innovation

Embracing change selectively: While conservative capitalists maintain traditional values, they are not resistant to change. They recognize the importance of adapting to evolving market conditions and technological advancements while staying true to their core principles.

Pragmatic innovation: Innovation is a cornerstone of business success, and conservative capitalists understand this. They invest in research and development and embrace technological advancements when they align with their business goals.

VII. Focus on Frugality

Efficient spending: Conservative capitalists are known for their frugality and conservative financial management. They scrutinize expenses, avoid unnecessary overhead, and prioritize cost-cutting measures, which ultimately leads to higher profitability.

Debt aversion: They tend to be cautious about accumulating debt, preferring to build their businesses on a solid financial foundation. This strategy reduces financial risk and ensures the sustainability of their enterprises.

Conclusion

Conservative capitalists have a strong track record of excelling in the business world due to their adherence to key principles and practices that promote success. Their commitment to free market principles, personal responsibility, limited government intervention, long-term planning, and ethical values sets them apart as formidable entrepreneurs. While every ideology has its merits and drawbacks, the conservative capitalist approach to business has consistently proven effective in achieving profitability, stability, and sustainability.

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