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Who should you hire?

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Everywhere you look today there are “Help Wanted” signs. But lately not enough people are willing to go back to work. Maybe it is time to rethink who we are seeking for our workforce. Are you looking for high-velocity jackrabbits or proven achievers? Drag racers or Cruiser Class?

I grew up in the automobile era. As a baby boomer I remember that everything cool was about cars (or motorcycles). If you had a good car, you just had to customize it to express your own personality. My first car (in 1963) was a 1950 Plymouth Special Deluxe four door. It’s factory color was tan and it had a 97 horsepower flat-head six-cylinder engine with a standard shift on the steering column. “Three on the Tree.”

As a teenager I was thrilled to have my own car but disgusted with how un-cool it looked. To make matters worse the floorboards were rusted through and the driver’s door had been heavily dented in a collision. But it was mine! I spent weeks on end in the driveway with Dad replacing the old parts and renewing the car. We painted it “midnight metallic blue”, reupholstered the interior in “Naugahyde” (leather-like vinyl) and put cool hubcaps on it. I got a Corvette shift knob to put onto the column shift lever and added a boastful warning sign to the dashboard: “Do not exceed speeds of over 100 miles per hour for more than five hours under normal conditions.” (Remember now, I was a teenager and had no idea how dumb that seemed.)

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I named the car “The Heap” and painted a 3 inch square cartoon of a wrecked car just under its name “The Heap” on my left front fender. (Again, you’ve got to remember, this was a time when we thought it was cool to roll up your T-shirt sleeves, grease your hair, roll up your jeans to show off your white socks and hang a cigarette cynically out of your mouth.)

The engine was very old technology and it had barely enough horsepower to ascend all the hilly streets in western Little Rock, Arkansas. It burned about as much oil as gas too. I’d almost always have to add a quart of oil with each fill up. Luckily prices were comparatively low. Now for the important metric: its speed from a standing start up to sixty miles per hour, known as “zero to sixty”. That was the prime measure of a car’s power and competitive potential. “Take Off” was where the power was measured. Above 60mph is considered “Cruising Speed” and is much more efficient and enjoyable, but take off is where the noise is made, tires are worn out and fuel gets burned up fast. The same is true for an aircraft; its fuel is often used up more for takeoff than for the rest of the journey.

Those were the days of drag racing. (See the James Dean movie “Rebel without a Cause” for details. Or read old copies of the #1 auto magazine of the day “Hot Rod”.) Well, my old heap would barely do sixty on the same day that the race started so it didn’t see any competitive action. But it looked cool to me!

Now, are you ready for the big segue? Stay with me. Here it comes. In the 1960s cars that could cover a quarter mile in under 20 seconds and could go zero to sixty in under 10 seconds were considered fast. My buddy Jimmy Stevens had a car that would do 0 to 60 in 6.4 seconds, and I remember dragsters that did a quarter mile in 9 seconds from a standing start! Today those numbers are considered mild. If you wanted to impress someone you’d spin your tires and race through the gears up to about sixty miles per hour.

But there is another category where the 0 to 60 measure often applies with equal levels of prejudice, (Here comes the transition…..) Age.

In the past people who were between zero and sixty years old were considered good investments and those over sixty were “old.” Nobody took 61+ people’s advice or considered them to be in touch with the real world anymore. Remember the hippie slogan “Never trust anyone over thirty”? Well today those 78 million Baby Boomers are turning 70+ at the rate of tens of thousands every single day! Including me. I was born on the first year of the boom, 1946, and graduated high school in its last year, 1964.

Along with this demographic shift there is a corresponding economic shift. We have seen the youth of the baby boom become the leaders of the world. George W. Bush, Bill Clinton, Donald Trump and I were all born in 1946. Joe Biden is older by about 4 years. Paul McCartney is just a bit older than me. Bill Gates is younger. Hillary is about my age and Barack Obama is younger. But the vast majority of our nation’s wealth and power is vested in people who are no longer between zero and sixty.

Today the reframing of life to include 60 to 100 is an important consideration.

Highly functional life expectancy is now well above 75 and some folks are still productive well into their 80s. If you reach “retirement” age and still have 20+ years of viable life ahead, you start looking for your next career. No more do we simply seek a part time job to supplement our pension. Today people are seeking bold new challenges and reasons to stay active and involved. Check the findings of Age Wave and its founder Ken Dychtwald. We will see tens of thousands of former retirees re-entering the workforce with vigor in the coming years. So, if you’re hiring, you might want to ask some impressive seniors for business advice and see if they fit with your vision and goals. A bonus is that these folks have an abundance of Common Sense. They don’t buy into the woke mentality or implied guilt and stain of sins committed before they were born.

The one thing that keeps life and health intact is Purpose.

We all need a challenge that is bigger than we are so that we can keep on growing. We need a sense of purpose in what we do. We must find meaning in our life and feel that we are truly necessary. This is much greater than just getting a secondary job. It is also important to recognize that once you’ve traveled the career path once you don’t have the same patience with wasted efforts during the second trip. Spending energy and time on things that don’t hold much value is seen as a waste and we quickly get bored and curious about new challenges. What we put up with in order to “pay our dues” the first time, we find to be depressingly meaningless on the second trip.

We want our efforts to matter and we want our voices to be heard. Challenge, contribution and meaning will be vital factors in Cruiser Class second careers. And there will be lots of job-hopping experimentation. We’ll be trying on second careers like new coats. If the fit isn’t near perfect, then we start searching again.

These Cruiser Class workers can be great assets. They have experience, maturity, wisdom, patience and insight that you would never find in their younger counterparts. They can truly advance your business and serve your community as well. Your existing structures and policies might need amendment though. They insist on having meaningful and fulfilling lives with plenty of extra time for the grandkids and their latest adventures. They want to enjoy life while making a difference.

So, don’t let the lure of GenX, GenY or Millenials occupy all of your attention. There is a sea of talent out there seeking to recommit to productivity. Let’s all put on our thinking caps and restructure our working world to make room for the Cruiser Class. Maybe the Hare should take a day off and watch the Tortoise show some wisdom.

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Jim Cathcart, CSP, CPAE is an Executive MBA Professor, Author of 21 books, Hall of Fame Professional Speaker, Top 1% TEDx video (2.4 million views), US Army veteran, Singer/Songwriter, and Lifelong Motorcyclist. He is known as "Your Virtual VP" for his Advisory/Mentor work with organizations worldwide. Based in Texas...and proud of it!



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Business

America Needs a Reboot

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There is a sign outside of Needville Feed that reads: “Has anyone tried unplugging the United States and plugging it back in?” Let the painful laughter ensue! It’s confession time. How many times have you been unable to figure things out on your computer and just decided to start over by rebooting in hopes of a new beginning. Sure, no one wants to lose the current good work, so you save what you can and hope for the best.

But America does need a reboot? Something is not right with America today. Some are working to get the 34 states needed to convene a National Constitutional Convention. Others are clamoring for term limits for all politicians. Unfortunately, every radical answer unleashes radical fears that such plans could create more problems than viable solutions. We seem stuck in stupid!

They want clean energy with wind and solar while they work to shut down natural gas and nuclear energy, two clean energy sources. Due to our clean energy efforts, our coal and oil resources are cleanest in the world. But they want to buy oil from questionable countries while limiting production here. Does it make sense to move from energy independence to energy dependence before we have proven clean energy alternatives that can supply the energy we need? Of course not! We’re stuck on stupid. Time to reboot expanded energy options to reclaim energy independence!

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How can you have true freedom of speech and not occasionally offend someone along the way? The answer to hateful or offensive speech, is more speech and thicker skin. People throw around the term “snowflakes” for people who want freedom for themselves but can’t handle that freedom for those who would attack their own views. Freedom is messy. Freedom is loud. Let people say what they want and experience the consequences for their comments. If you offend enough people, don’t expect to win many votes or popularity polls! It’s time to reboot freedom of speech for all!

I always thought that government was established to protect their citizens from enemies and from criminals. Why are people buying guns? Citizens want weapons to protect themselves. They are seeing far too many criminals let go without being prosecuted or punished. Government wants to take guns away from citizens, and everyone knows that criminals will keep theirs! In America today, crime seems to pay pretty well for the growing number of flash mobs, carjackers, and rioters taking what they want! Few big city DAs are doing their jobs. If you riot in the streets, rob small businesses, and attack bystanders, you should go to jail and serve time! We’re stuck on stupid! It’s time to unplug and reboot America’s law and order program!

Immigration has made America a better country, a melting pot of people who value freedom and the opportunity to earn their own dream. But people playing by the rules to immigrate to America keep waiting and never get the welcome illegal aliens receive by just crashing our Southern borders. By not having a secure border, we are advertising for more illegals to come. The Biden administration will provide transportation, let you have benefits, and work to get you housing and an eventual path to citizenship. Why immigrate legally, when doing so illegally works so well? Time to reboot. Time to finish the wall and secure our Southern border!

Martin Luther King, Jr. paid the price and rallied the country around a dream that one’s character would mean more than the color of a one’s skin. And yet today, calls for racism are encouraged. To many, you’re celebrated for saying that all whites are racist. Many blacks call for special reparations for the racism of a distant past. There is one sure result of such calls for special racial treatment-renewed racism! Reverend King would have surely affirmed that “All God’s children matter!” Under democratic leadership, America is backsliding into more racial animus. It’s time for a reboot. It’s time to reaffirm that “All men are created equal” is a value and a promise worth fighting for.

Personal responsibility for one’s choices is a critical American value. If you commit a crime, you do the time. You borrow money for something you want, you pay your debt. President Biden executive order to “forgive” student debt is not “free.” That debt isn’t “canceled;” it’s transferred to every tax-paying American. Many of those taxpayers have already worked and sacrificed to pay off their own student debt. This is not only stupid; it is an assault on basic fairness and a blatant attempt to buy votes. Reboot required! Reinstall personal responsibility programming!

In a recent interview on Jesse Watters’ Fox News show, Victor Davis Hanson of the Hoover Institution confronted the extreme actions of the left in transforming America. They are attacking and overthrowing America’s time-tested values.

To Hanson, the left is governing exactly the way they accuse the right of acting: “I mean, nobody on the right said let’s junk the 233-year-old Electoral College; [the] 180-year-old filibuster; the 150-year-old, nine-person Supreme Court. Nobody [on the right] said let’s bring in two more states and end the idea for 60 years of a 50-state union.”

It’s only left that has no problem stalling protection for right-leaning Supreme Court Justices facing demonstrations outside their homes. It’s the left that wants to radically federalize the voting laws to ensure that 70 percent of the votes would not be cast on Election Day. It’s the left that has radically weaponized the IRS with excessive increases in personnel and funding. The left calls January 6th an insurrection, but as Hanson notes: “Remember in 2021 when they had barbed wire and 30,000 troops in Washington, D.C. in the greatest weaponization since the Civil War?” Do you remember?

When Fascism comes to America, it will be wrapped in government entitlement programs that take from your neighbor to give you the things you ought to be forced to earn for yourself. It’s time to unplug this radical administration before it is too late. In November, it’s time to reboot by booting out the politicians who have played so loosely with America’s time-tested recipe for freedom and opportunity. It’s time to send the left home!

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Redirect Yourself to Be More Productive

At any moment you have the opportunity to make a choice

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When you feel as if you’re not being as productive as you could be, or that you have strayed from your desired path, ask yourself: “What is the most effective use of my time?”

Suppose you face a variety of unrelated tasks, and what day does that not happen? Or, you face a variety of related tasks on the same project. Asking yourself what is the most effective use of my time invariably helps direct you to that task, which at present, merits your attention.

What Is the Most Effective Use of My Time

At any given moment you have the opportunity to make a choice, even if a task or project has been going well, you have the opportunity to make the choice as to how to use your time starting at that moment.

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Generally, speaking, when the self-directed question arises, it’s an indication that you’re facing some sort of quandary, and probably need to redirect your efforts. So ask yourself the question anytime you feel the need.

Will It Be Any Easier Later?

When faced with a situation I would prefer to put off, I ask myself another type of question: “Will it be any easier later?” If the task will be easier later, then I have rational justification for not proceeding on that particular task.

For example, if I have to organize all the receipts related to a certain project that will be in progress for another week, I can readily put off this task for another week. Then, with all the receipts collected, I can organize them accordingly, knowing I can do the job until its ultimate completion.

If the task won’t be any easier later, then it largely makes sense to proceed now, particularly if it might be more difficult later. Preparing for a speech, an interview, or a test or exam several days beforehand is a wiser approach to studying rather than cramming the night before.

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