UFC vs. NBA : A Study In Contrasts ⋆ Politicrossing
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UFC vs. NBA : A Study In Contrasts

UFC Vs. NBA: How To Build A Great Sports Brand Vs. How To Wreck One

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Prior to 2016, Americans could disagree on politics, but they were always united in their love of sports. That all changed when then-San Francisco Colin Kaepernick decided to take a knee during the playing of the national anthem, and sports became fully politicized. This trend was accelerated during the Trump years, when NBA Champions the Golden State Warriors refused to meet with the President in the White House, and many other athletes in multiple sports began expressing their political views, usually in a culturally Marxist fashion, by denouncing the police, kneeling for the national anthem, and protesting against the US government, but remaining silent about the very real abuses by other nations’ governments, especially if they had a financial interest in friendly relations with those governments. LeBron James and his refusal to speak up against the government of Iran for murdering the world wrestling champion Navid Afkari, and his deafening silence about the unrest in East Asian countries is a prime example of this.

Sports went from being a unifying force to being a divisive one. Athletes in the NFL, NBA, MLB and even the NHL began kneeling for the anthem. They adopted Marxist, anti-American talking points. They felt good about themselves for doing so.

A funny thing happened, though. The American people got pissed off. They stopped watching sports leagues that promoted wokist ideology. The NBA’s TV ratings cratered, and cratered badly. This during a time when Americans were locked up inside their homes, and craving sports action as a way to take their minds off the stress created by the pandemic and lockdowns. The NFL, MLB and the NHL also suffered ratings declines, but not as severely as the NBA, mainly because they didn’t embrace wokism as wholeheartedly.

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But one sports organization bucked the trend, and did so in spectacular fashion, and that was the UFC led by Dana White. White is a red, white and blue-blooded American, and he is having none of this wokist BS. He spoke at the Republican National Convention, and he endorsed President Trump. He stood up for Navid Afkari, and begged the Iranian government to spare his life. He went on social media and pulled every favour he had to try and save the Iranian champion from an unjust execution. He failed, but he gave it his all, and unlike LeBron, he took a real chance to save an innocent man’s life, and didn’t posture and preen to get the approval of the woke mob.

Dana White also keep his league going. He started holding fights almost right away, on Fight Island in Abu Dhabi, and pushed hard to keep the sport going and give the fans some much-needed entertainment.

A funny thing happened. UFC ratings went UP! Pay-per-view fights also did very well, and the interest in the sport is at an all-time high. UFC 261 is going to be held in Jacksonville, Florida, before a full capacity crowd.

I was never a UFC fan before the pandemic. Now it’s the only sports league that I will give my money to.

It looks like I’m not the only one.

Bravo, Dana.

Please, continue.

 

 

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Nicky Billou is a Christian immigrant entrepreneur from Iran, whose family left after the Islamic Revolution. A passionate supporter of President Trump, he is a Magna Cum Laude graduate of Georgetown University’s Masters Of Foreign Service Program, and political commentator for the conservative website Politicrossing.com. Nicky is a committed champion for freedom and an implacable foe of tyranny and the cult of cancel culture. He is a best-selling author of 9 books, including two with co-author Wayne Allyn Root. He hosts two top-rated podcasts and has been a guest on over 300 radio and TV shows and podcasts. He is known by the moniker “THE WORLD’S GREATEST PODCAST GUEST”, for his passion, knowledge and ability to deliver an incisive message in a very compelling way. He is also the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com), featuring guests such as Wayne Allyn Root, Roger Simon, Kurt Schlichter, Chris Widener, Scott Adams, John Maxwell, Seth Godin, Marie Forleo, Barbara Corcoran and Mark Victor Hansen. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in North America. He is the co-founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with successful Entrepreneurs, Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart Leader™ Designation.



 
 
 

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Family

Game Face: What Does a Female Athlete Look Like?

“For women to become strong is a deep part of the revolution.” Gloria Steinem

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The endorsements below are for Jane Gottesman’s 2001 book, Game Face: What Does a Female Athlete Look Like? It was published before the ‘woke’ transgender stampede. Keep in mind that not a single house Democrat voted to protect the sanctity of sports for biological women.

Before the Stampede

“Whether you’re from the generation of drum majorettes or Title IX, the athletes of Game Face will inspire you. For women to become strong is a deep part of the revolution.”
—Gloria Steinem

“A powerful image seizes a moment in time and yet tells a story of a lifetime. There is no better proof of this then Jane Gottesman’s Game Face. Game Face captures the essence of being a female athlete. And it also does much more. It shows that sport unites us all because it belongs to us all.”
—Anita L. DeFrantz, International Olympic Committee First Vice President

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“Game Face is a first. Together these photographs give a face to the critical mass of people who have made women’s sports part of the popular landscape.”
—Billie Jean King

“Game Face is a tribute to the beauty of competition, to the dedication, skill and enthusiasm female athletes are finally encouraged to display. Every one of these women is a winner and so is each of the photographs.”
—Dick Schaap, ABC Sports

“Inspiring! Game Face is proof that a picture is worth a thousand words. This book looks at women’s sports from a refreshing perspective. Talk about feeling empowered—I’ve got my Game Face on!”
—Robin Roberts, ESPN anchor

How About Today?

Hmmm… what do you say we interview these endorsers today and catch them in their own hypocrisy?

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Society & Culture

Inspiration from Caitlin Clarke

whatever it is that creates a magical feeling among those who watch her, it certainly has happened to me

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As a University of Connecticut alumnus, naturally I was aware two years ago of the phenomenal freshman season of Paige Bueckers. I had never seen a female basketball player, that good, that young. It seemed as if there was nothing that she couldn’t do on the court. Like many other fans, I was swept up in the team’s entire season, and was a bit disappointed when they got knocked out in the final four. Still, their accomplishments were many.

This year, another player has emerged who, perhaps, exceeds the prowess of Paige Bueckers. Caitlin Clark, as everyone now knows, has lead her team to the finals of the NCAA tournament. She had been good at an early age, playing against her brothers, then making most of the U.S. youth teams which played abroad.

When she entered college she was slight of build, but still a remarkable talent. She could score from almost anywhere, and she passed with the precision of Sue Bird.

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You Work Hard, You Get Better

Over last summer, I’m told, she worked out extensively in the weight room building up her body and her stamina. It paid off. She was just named AP Player of the Year, and is the first woman in basketball history to score 41 points in consecutive games, and deep in the NCAA tournament. At the University of Iowa (!) of all places, seeing her lift up her team of decent but not extraordinary athletes is, in ways, miraculous.

What is the difference for me between Paige Bueckers and Caitlin Clark? Paige Bueckers is extremely talented, but I personally draw inspiration from Caitlin Clark. Although I am decades older than she, watching her makes me want to be a better athlete. As she does things on the court that don’t seem possible, it makes me believe that I can be better at swimming, basketball, running, pickle ball, aerobics, and anything else in which I engage.

So, thank you Caitlin Clark, for whatever it is you do that creates a magical feeling among those who watch you. It certainly has happened to me.

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