Effective Appeals for Appropriate Social Change ⋆ Politicrossing
Connect with us


Effective Appeals for Appropriate Social Change

On your path to introducing something for the greater good, get strategic



I was driving back from the store with my daughter, at that time, age eight. While we were waiting at a traffic light, a promotional bus owned by one of the large radio stations in Raleigh passed us. On its side panel, in huge letters, were the radio station’s call letters followed by the message, “Big Ass Bus,” in equally large print.

When I saw this phrase, I was shocked. I hoped that my daughter didn’t see it, but she did. She said, “Daddy, how come it says ‘ass’ on the bus?” I didn’t have an answer…

Caring Enough to Call

When we got home, I called the radio station. No one picked. I could only reach the voicemail of the manager who apparently was charge of publicity and promotions.

I said that displaying such a message on a bus was offensive, and that it wasn’t appropriate to be parading through communities in the Triangle where young children would see it. I left my email address, and to my surprise, received his reply later that day. His responding email said:

“Thanks for your phone call. We are not changing the bus. Fans of the morning show love it. We have had it for a year now. Thanks for caring enough to call. I certainly appreciate it. Good luck.”

“Sure they do,” I responded. “You’ve discovered what such people are looking for: public sleaze. You need to rethink why you’re in business and what you want to accomplish in your career and in your life. It’s not parading a sign saying ‘Big Ass Bus’ through the streets of Triangle communities.”

Touching a Cord

The next day, amazingly, he wrote back: “I thought about what you said and I would have to agree with you. I’ll certainly bring it up with everyone on our management team. Thank you, Jeff.”

By luck or happenstance, apparently I touched a chord in him that prompted a change to which originally he was opposed. From this, I concluded that we all could change, in short order, if the appeal is made at an appropriate time, on the highest level, to our greatest sense of fair play.

Rather than getting all charged up about the naysayers on your path to introducing something for the greater good, don’t get angry, get strategic!

– – – – –



We'd love to hear your thoughts about this article. Please take a minute to share them in the comment section by clicking here. Or carry the conversation over on your favorite social network by clicking one of the share buttons below.

Jeff Davidson is the world's only holder of the title "The Work-Life Balance Expert®" as awarded by the U.S. Patent and Trademark Office. He is the premier thought leader on work-life balance, integration, and harmony. Jeff speaks to organizations that seek to enhance their overall productivity by improving the effectiveness of their people. He is the author of Breathing Space, Simpler Living, Dial it Down, and Everyday Project Management. Visit www.BreathingSpace.com for more information on Jeff's keynote speeches and seminars, including: Managing the Pace with Grace® * Achieving Work-Life Balance™ * Managing Information and Communication Overload®

  • This field is for validation purposes and should be left unchanged.

Join the conversation!

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. Thank you for partnering with us to maintain fruitful conversation.


Life is Short: Married October 1st, Dead on December 5th

You are a mist that appears for a little while and then vanishes.



When I first moved to Chattanooga a year ago, I knew nobody, yet friends came quickly. One of the first people I met who was so welcoming was Andy, a 38 year old financial advisor. He was a gift. We went to lunch and became friends. We didn’t do a lot together but we spoke regularly. He was engaged and getting ready to be married on top of running a growing financial advisory business. He loved to fly his airplane and he loved boating. He and his fiancé’s life looked like it would be amazing. Young, affluent and in love.

On October 1st, my wife and I attended their wedding. It was beautiful. 250 guests celebrated with them and enjoyed a beautiful reception. When the reception was over it was off for their honeymoon.

Then, early in the week after they got back from their honeymoon, less than two weeks after getting married, Andy was diagnosed with esophageal cancer. Everyone was shocked, but hopeful. Andy was in great shape and active and a positive man.

Trending on PolitiCrossing.com: This is Why the Left Hates You

Yesterday, December 5th, Andy passed away at 39. 65 days after getting married, Andy’s wife became a widow.

It has made me think so much about life. Life is short. There are no guarantees in life. No promise of tomorrow. It truly is one day at a time.

But what does Andy’s death mean to you, even though you didn’t know him? It can be a reminder. You may not be here tomorrow. Christmas may never come for you, even this year.

As the Bible says in James 4:13-15, “Come now, you who say, ‘Today or tomorrow we will go to this or that city, spend a year there, carry on business, and make a profit.’ You do not even know what will happen tomorrow! What is your life? You are a mist that appears for a little while and then vanishes. Instead, you ought to say, ‘If the Lord is willing, we will live and do this or that.’”

What does that mean for you today?

It means you should love.
It means you should forgive.
It means you should take that risk.
It means you should reconcile that broken relationship.
It means you should laugh.
It means you should encourage someone.
It means you should take that trip.
It means you should enjoy that meal.
It means you should read that book.
It means you should sit in front of that fire with friends and a great bottle of wine.
It means you should really live.

Ultimately, it means that you should prepare for your future. I don’t mean your future here. I mean your future in the afterlife. Andy was a man of faith. Andy is in a better place today even though his friends and family are at a loss. Andy knew God and knew that God loved him.

We all have a short life here – even if you live to eighty, it still feels short and you wonder where all the time went. So live your best life. Make an impact and a difference. Leave the world a better place because you were in it. But more importantly, make sure that you are right with God because eventually we all draw our last breath and in the twinkling of an eye, we are face to face with our Maker.

Don’t be afraid of dying, be afraid of never really living…

We will miss you Andy, but we will see you soon.

Continue Reading


Is This The Best Marriage Book Ever Written?

One little word from the marriage vows makes all the difference.



In this short video, Chris Widener, Founder of PolitiCrossing, shares the only marriage book that he and his wife read together over and over. It is based on one little word that we say in our marriage vows. And, as a bonus, he gives you two other book recommendations. Check out Chris’ brief overview of what he considers to be the best marriage book ever written. Links to buy the books are below the video (these are not affiliate links and we make no money off of your purchase.

Buy the books by clicking below:

Four Seasons
Better the Second Time

Continue Reading


Our Newsletter

Become a Politicrossing insider: Sign up for our free email newsletter, and we'll make sure to keep you in the loop.

Sites We Like

Our Newsletter

Become a PolitiCrossing insider: Sign up for our free email newsletter, and we'll make sure to keep you in the loop.