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Effective Appeals for Appropriate Social Change

On your path to introducing something for the greater good, get strategic

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I was driving back from the store with my daughter, at that time, age eight. While we were waiting at a traffic light, a promotional bus owned by one of the large radio stations in Raleigh passed us. On its side panel, in huge letters, were the radio station’s call letters followed by the message, “Big Ass Bus,” in equally large print.

When I saw this phrase, I was shocked. I hoped that my daughter didn’t see it, but she did. She said, “Daddy, how come it says ‘ass’ on the bus?” I didn’t have an answer…

Caring Enough to Call

When we got home, I called the radio station. No one picked. I could only reach the voicemail of the manager who apparently was charge of publicity and promotions.

I said that displaying such a message on a bus was offensive, and that it wasn’t appropriate to be parading through communities in the Triangle where young children would see it. I left my email address, and to my surprise, received his reply later that day. His responding email said:

“Thanks for your phone call. We are not changing the bus. Fans of the morning show love it. We have had it for a year now. Thanks for caring enough to call. I certainly appreciate it. Good luck.”

“Sure they do,” I responded. “You’ve discovered what such people are looking for: public sleaze. You need to rethink why you’re in business and what you want to accomplish in your career and in your life. It’s not parading a sign saying ‘Big Ass Bus’ through the streets of Triangle communities.”

Touching a Cord

The next day, amazingly, he wrote back: “I thought about what you said and I would have to agree with you. I’ll certainly bring it up with everyone on our management team. Thank you, Jeff.”

By luck or happenstance, apparently I touched a chord in him that prompted a change to which originally he was opposed. From this, I concluded that we all could change, in short order, if the appeal is made at an appropriate time, on the highest level, to our greatest sense of fair play.

Rather than getting all charged up about the naysayers on your path to introducing something for the greater good, don’t get angry, get strategic!

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Jeff Davidson is the world's only holder of the title "The Work-Life Balance Expert®" as awarded by the U.S. Patent and Trademark Office. He is the premier thought leader on work-life balance, integration, and harmony. Jeff speaks to organizations that seek to enhance their overall productivity by improving the effectiveness of their people. He is the author of Breathing Space, Simpler Living, Dial it Down, and Everyday Project Management. Visit www.BreathingSpace.com for more information on Jeff's keynote speeches and seminars, including: Managing the Pace with Grace® * Achieving Work-Life Balance™ * Managing Information and Communication Overload®



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It’s On! American Freedom Tour Launches Oct. 9th!

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American Fail

I think we all agree that it’s time for conservatives to go on OFFENSE!

PolitiCrossing founder, Chris Widener, is announcing the launch of the American Freedom Tour, featuring Donald Trump Jr, Dinesh D’Souza, Kayleigh McAnany, Sheriff David Clarke and many more in Jacksonville, Florida Oct 9th! The American Freedom Tour already has a number of dates scheduled throughout the country. Be sure to check out their website to see the cities and buy your tickets by clicking RIGHT HERE.

For the last five years, conservatives have been told how bad they are. They’ve been told how bad America is. They’ve been called horrible names. They’ve been called xenophobic, homophobic, transphobic, sexist, racist, and every other malicious name, some of which can’t even be written for a family audience. The American freedom Tour is gone to set that straight! We have watched our cities destroyed and burned to the ground. We have seen our historical monuments torn down. At the American Freedom Tour, we are going to loudly proclaim that America is the greatest country on the face of the earth! This is a pro-America, pro-freedom, pro-family, pro-faith, and pro-capitalism event. We are going to take the message of the greatness of America across our country in city after city. Do not miss this event! For all the information and to buy your tickets, click HERE.

“Conservatives are tired of being on the sidelines and being told they can’t be part of the game,” Widener said. “They are tired of being told how bad America is. The American Freedom Tour is designed to celebrate America and how great our country is. We are going to take this tour all over America to declare that we will not let go of the American Dream! We are going to promote conservative ideals in each and every city we go to, because conservative ideas are what will save America from the growing tyranny that we face each and every day.”

So, bring your family and friends and come celebrate America with us in a city near you with America’s top conservative thinkers, media personalities, authors, speakers and politicians! Check out the full schedule HERE!

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American Freedom Tour with Donald Trump Jr.

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This is one of the most powerful interviews we have ever done, and we look forward to inspiring you to stand up for freedom with its powerful message!

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