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Businesses That Practice The Second Step Succeed at Business Growth

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Business growth is a topic among every business leader.  Business leaders often wonder where they can find the best business advice and counsel to build their business. Although good business counsel can be found in many books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life.

That sacred book is the Bible. I have studied the Bible for years and have often read the words for encouragement, consolation, improvement, and inspiration. I have also found that it contains the best principles to build a successful and growing business.  As a result businesses that practice the second step succeed at business growth in any economy.

Biblical Principles to Build a Successful Business 

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A principle that helps in building a life and building a business is going the second mile. Profitable businesses develop a second-mile mentality. I call this principle the idea of always taking the next or second step. Jesus himself gives this principle in Matthew 5:41. The New Century Version records the statement as, “If someone forces you to go with him one mile, go with him two miles.”

Above all Jesus gives this principle to his followers as a way for them to separate themselves from the culture in which they were living for the purpose of helping others to see Him more clearly. In business, companies also need to separate themselves so that others can see our business more clearly. Every business would be wise to cultivate a second-mile mentality throughout their business.

Too many businesses are expecting second-mile results without giving second-mile service.  

How To Develop a Second Step Mentality To Grow Your Business:

Businesses That Practice Second Step Service Find Unexpected Solutions

As a result of Second-mile or second-step service, it inspires people to find solutions for the customers that both please the customer and serve in the business’s best interest. Customer service is really customer creativity. Every company should free their people to solve the problems that their customers face. 

Chris DeRose and Noel Tichy, in a Harvard Business Review article, write of the importance of empowering all employees. As a result they write, “Frontline workers not only see service breakdowns but also opportunities for serving customers in entirely new ways. Teaching frontline leaders the basics of designing simple experiments enables organizations to test many more ideas than could ever be orchestrated centrally.”

Great companies empower all employees to solve all the problems that all their customers might experience.

Businesses That Practice Second Step Service Show Unexpected Sympathy

Great businesses listen to their customers. These businesses genuinely care about their customers and want to solve their customer’s problems. Customers want to be listened to and understood. Sometimes all a customer really wants is to have someone listen to their concerns and care about the situation. Companies that care about their customers will always have customers to care for.

Companies that care about their customers will always have customers to care for.  

Businesses that Practice Second Step Service Create Unexpected Stories. 

Businesses that focus on customer service create great customer stories. Every company should pay attention to the stories that they create. The possibility of stories can happen daily.  Every day team members can have a focus to creating a new customer story.  So Stories are created when customers are listened to and served well. 

Businesses that Practice Second Step Service Provide Unexpected Service

Businesses that love their customers create new ways to improve their service to their customers. Author Tommy Newberry has written, “Constantly ask yourself how you can increase your service and contribution. Ask, “How can I triple my value to my boss, to my clients, to the marketplace, to my family?” Write it down. No one can do the minimum and reach the maximum.”

When a company creates more value for its customers, its customers create more value for the company.

Many Biblical values make for good business principles. Maybe one of the most important principles is going the second mile. Roger Staubach once quipped that “There are no traffic jams along the extra mile.” Indeed, businesses and business leaders that choose to go the second mile will find many rewards and benefits.

This article comes from the book “Well Done” The 12 Biblical Business Principles That Leaders Can Use To Grow Their Business and Kingdom Impact. You can get the book at Amazon.

We'd love to hear your thoughts about this article. Please take a minute to share them in the comment section by clicking here. Or carry the conversation over on your favorite social network by clicking one of the share buttons below.


Ken Gosnell is the CEO and Servant Leader of CEO Experience (CXP). His company serves Christian CEOs and leaders by helping them to hear the words Well Done. CEO Experience provides great retreat experiences for CEOs that both transform them and their organizations that enable them to go further faster. Ken is the publisher of the CXP CEO Executive Guide that is designed to help leaders learn faster by encouraging them to give themselves a monthly learning retreat. His monthly CEO retreats have helped thousands of CEOs and their leadership teams to enhance strategic, operational, and people accomplishments. He is a keynote speaker, executive coach, and strategic partner with CEOs and successful business leaders. He is also the author of the book Well Done - Biblical Business Principles leaders can use to Grow their business with Kingdom Impact



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Business

The People Who Size You up Instantly

Beware of people who conveniently assess what you need, while missing the boat about their own needs

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I went to a social gathering and, arriving early, few others had arrived. So I took out my notepad and pen, and leisurely started making notes. A lady who saw me, asked what I was writing, which, of course, could be either a friendly way to start a conversation, or intrusive, depending on your point of view. I took it as the former, and shared with her my predisposition to take notes outside of my office where I generate ideas that don’t readily emerge at my desk.

Apparently my explanation was not satisfactory for her. In rapid succession she told me, ‘You need to get a drink. (Actually, I don’t drink.) You should to stop making notes. You ought to relax. (Making notes is relaxing to me.) You need to get a life.’

Paradoxically, I am the author of the books, Breathing Space and Simpler Living, and the audiobook, Get a Life. I also own the registered trademarks for the programs, Relaxing at High Speed and Managing the Pace With Grace. I have delivered 1,060 lectures on these topics for three decades.

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Quick and Wrong

It’s beyond strange when someone at a social gathering, in such short order, will assess what I need to do, with one pronouncement after another. When told that I needed to relax, I said, “If I was any more relaxed, I’d fall asleep.”

I came away from that experience recognizing that people who will readily tell you what you need are the ones who need what they’re telling you. You might have noticed a somewhat similar phenomenon in the workplace.

Suppose you work in a company that is crowded, noisy, and busy almost all the time. However, in your own office or cubicle, whichever the case might be, you’re able to maintain order.

Perhaps you have installed some sound barriers, if that is appropriate, and have crafted a workspace where you can get things done. People who walk by notice that your office equipment, resources, and possessions are organized. Guess what? Some office mates won’t tell you this, but they are uncomfortable with your organizing skills.

If they could find a simple way to articulate it, they would tell you, “Loosen up.” You don’t need to be so neat and orderly.” Why are they itching to tell you this? Because your level of organization makes them feel inadequate.

Be Like Me, I’ll Feel Better

Much like the lady at the social gathering, who told me ‘what I needed,’ some people in your immediate environment, in observing your capacity for taking charge of your space, and perhaps noting your higher-than-average level of productivity, would rather that you acted and proceeded in a different way. You might not hear that from them, but that is some might be thinking.

Beware of those people who so conveniently assess what you need, while completely missing the boat about their own needs. They fail to realize that what they’re telling you, is probably what they need to address for themselves.

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Business

Micro-tasking for Effective Performance

Professionals who can micro-task are in demand while those who multitask often do a disservice

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Much as been discussed about multitasking and fortunately, much of what has been written exposes the myth that multitasking represents. Instead of making us more productive and having a greater output, we tend to slow down on the very things that were trying to speed up on, and we end up making more errors.

Micro-tasking, by contrast, is the ability to compartmentalize and to focus in quick, short intervals on a variety of items that compete for attention. This is a vital skill for career professionals. While micro-tasking is effective for quick decisions, and for handling routine and short term tasks term nature, multitasking is the attempt to handle two or more important tasks at the same time. It is not to be confused with micro-tasking.

A Skill to Cultivate

Some workers have little choice in the short run but to work in a distracting, noisy environment. Some employees, in particular, were retained to be able to quickly shift their attention from one issue to another, focusing on each issue as needed.

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In an interruption-based environment, such as a hospital, police station, retail store, or airline ticket counter, the ability to micro-task is a valuable skill.

Throughout the course of a day, a manager in such settings might encounter a variety of people asking questions and voicing concerns. For sale managers micro-tasking can make all the difference in making quota or not.

Slow Down!

Tasks that require our sharp attention necessitate that we slow down, focus, keep interruptions at bay, and work as effectively as we can, toward completion. Handling two tasks simultaneously, each of which require sharp attention, is a prescription for poor results.

Professionals who can micro-task are in demand. Others, who engage in multitasking, often are doing themselves as well as their organizations, a disservice.

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