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Businesses That Practice The Second Step Succeed at Business Growth

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Business growth is a topic among every business leader.  Business leaders often wonder where they can find the best business advice and counsel to build their business. Although good business counsel can be found in many books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life.

That sacred book is the Bible. I have studied the Bible for years and have often read the words for encouragement, consolation, improvement, and inspiration. I have also found that it contains the best principles to build a successful and growing business.  As a result businesses that practice the second step succeed at business growth in any economy.

Biblical Principles to Build a Successful Business 

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A principle that helps in building a life and building a business is going the second mile. Profitable businesses develop a second-mile mentality. I call this principle the idea of always taking the next or second step. Jesus himself gives this principle in Matthew 5:41. The New Century Version records the statement as, “If someone forces you to go with him one mile, go with him two miles.”

Above all Jesus gives this principle to his followers as a way for them to separate themselves from the culture in which they were living for the purpose of helping others to see Him more clearly. In business, companies also need to separate themselves so that others can see our business more clearly. Every business would be wise to cultivate a second-mile mentality throughout their business.

Too many businesses are expecting second-mile results without giving second-mile service.  

How To Develop a Second Step Mentality To Grow Your Business:

Businesses That Practice Second Step Service Find Unexpected Solutions

As a result of Second-mile or second-step service, it inspires people to find solutions for the customers that both please the customer and serve in the business’s best interest. Customer service is really customer creativity. Every company should free their people to solve the problems that their customers face. 

Chris DeRose and Noel Tichy, in a Harvard Business Review article, write of the importance of empowering all employees. As a result they write, “Frontline workers not only see service breakdowns but also opportunities for serving customers in entirely new ways. Teaching frontline leaders the basics of designing simple experiments enables organizations to test many more ideas than could ever be orchestrated centrally.”

Great companies empower all employees to solve all the problems that all their customers might experience.

Businesses That Practice Second Step Service Show Unexpected Sympathy

Great businesses listen to their customers. These businesses genuinely care about their customers and want to solve their customer’s problems. Customers want to be listened to and understood. Sometimes all a customer really wants is to have someone listen to their concerns and care about the situation. Companies that care about their customers will always have customers to care for.

Companies that care about their customers will always have customers to care for.  

Businesses that Practice Second Step Service Create Unexpected Stories. 

Businesses that focus on customer service create great customer stories. Every company should pay attention to the stories that they create. The possibility of stories can happen daily.  Every day team members can have a focus to creating a new customer story.  So Stories are created when customers are listened to and served well. 

Businesses that Practice Second Step Service Provide Unexpected Service

Businesses that love their customers create new ways to improve their service to their customers. Author Tommy Newberry has written, “Constantly ask yourself how you can increase your service and contribution. Ask, “How can I triple my value to my boss, to my clients, to the marketplace, to my family?” Write it down. No one can do the minimum and reach the maximum.”

When a company creates more value for its customers, its customers create more value for the company.

Many Biblical values make for good business principles. Maybe one of the most important principles is going the second mile. Roger Staubach once quipped that “There are no traffic jams along the extra mile.” Indeed, businesses and business leaders that choose to go the second mile will find many rewards and benefits.

This article comes from the book “Well Done” The 12 Biblical Business Principles That Leaders Can Use To Grow Their Business and Kingdom Impact. You can get the book at Amazon.

We'd love to hear your thoughts about this article. Please take a minute to share them in the comment section by clicking here. Or carry the conversation over on your favorite social network by clicking one of the share buttons below.


Ken Gosnell is the CEO and Servant Leader of CEO Experience (CXP). His company serves Christian CEOs and leaders by helping them to hear the words Well Done. CEO Experience provides great retreat experiences for CEOs that both transform them and their organizations that enable them to go further faster. Ken is the publisher of the CXP CEO Executive Guide that is designed to help leaders learn faster by encouraging them to give themselves a monthly learning retreat. His monthly CEO retreats have helped thousands of CEOs and their leadership teams to enhance strategic, operational, and people accomplishments. He is a keynote speaker, executive coach, and strategic partner with CEOs and successful business leaders. He is also the author of the book Well Done - Biblical Business Principles leaders can use to Grow their business with Kingdom Impact



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Business

Delegation: An Ongoing Phenomena

Failure to delegate effectively often happens because team leader don’t trust the people with whom they’re working

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For most of your career, you’ve read or heard that one of the key approaches to getting things done is to delegate effectively. This presumes that you have others to whom you can delegate. In my contact with more than 950 organizations over the last two and a half decades, I’ve found increasingly that people have fewer resources, a lower budget, and less staff people. If they want to get something done, often they have to do it themselves!

Assuming you have others to whom you can delegate, the first or second time you personally tackle a particular task yields useful information. You learn more about the nature of the task, how long it takes, and whether or not you enjoy doing it.

By the third time, a task of the same ilk as those you’ve handled before often becomes best handled by someone reporting to you. Such tasks could involve updating a database, completing an interim report, or assembling meeting notes.

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All that You Can

On the path to getting things done, your quest is to identify all those things that you can possibly delegate to others and then prepare those others so that they have a high probability of succeeding. In the course of your workday there may be only a handful of things that you alone need to do because of your experience, insight or specialized knowledge. Everything else that can be delegated should be.

Some people feel they have to take care of everything themselves and to this day haven’t been able to break the habit of “doing it all.” If this someone is in your seat right now, recognize that as a category of one, you can only get so much done.

Many managers and supervisors fail to delegate effectively because either they don’t fully trust the people with whom they’re working, or they’ve always been get-it-all-done-by-myself types.

Take Time before You Assign

Prior to delegating anything to anyone, take the time to actually prepare your staff for delegation. This would involve assessing an employee’s skills, interests, and needs. You could even ask people what new tasks and responsibilities they would like to assume. You might be surprised at the wide variety of responses you receive. There may be people on your staff right now who can help you with tasks you’ve been dying to hand off to someone but didn’t see how or when you could put them into play.

While you want to delegate to staff people who show enthusiasm, initiative and interest, or have otherwise previously demonstrated the ability to handle and balance several tasks at once, sometimes you have to delegate to someone who has not exhibited any of the above. In that case, delegate on a piece-meal basis.

Ensure that the staff person is able to effectively handle the small task or tasks he’s been assigned and does not feel swamped or overloaded. When the staff person demonstrates competence, you can increase the complexity of assignments and even the frequency with which you delegate.

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Business

Multi-tasking: More Harm than Good

In this day and age, where so much competes for our attention, it is easy to stray!

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I belong to a local health club, and while I was there one day, I saw a woman get on the Stairmaster. I watched as she whipped out an mp3 player and started listening to music. Then, to my surprise, she reached into her gym bag, pulled out a book, and placed it on that ledge to read. I almost asked her if she would like a piece of gum!

Today, when so much competes for our attention, it is easy to stray! More often than we care to pretend, in the office and at home, we invite more than we can handle, and then act as though we didn’t. As individuals, throughout society, we are trained to believe that the ability to multi-task is a great attribute. Unfortunately, that’s a big mistake. Here’s why, and how to avoid multi-tasking in the future.

First Things First

What’s the fastest and easiest way to handle six tasks competing for our attention? Identify the most important task, second most important, third most important, and so on, then tackle the first and finish it all the way, move on to the second and complete it, then move all the way down the list.

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Any other way of tackling those items, whether they are tasks for home or work, is simply not as efficient. The catch is, any other way is more psychologically satisfying.  Why?  It’s almost as if juggling projects, switching gears unnecessarily or abruptly, or leaving a job unfinished to start a new project gives you the opportunity to say to other people, “Hey, look at me! Look how involved I am! Look at how busy I am! I’m great at multi-tasking.” A multi-tasker, however, can’t compete with others who tackle their to-do list, one item at a time.

What about doubling up as a procedure for tackling a number of routine items or very simple tasks? You can eat dinner and read a book at the same time. Eating and reading at the same time is relatively harmless.

How about driving and talking on the cell phone at the same time? Driving requires your sharp attention, as does carrying on an intelligent conversation with someone else who is not present; doing both at the same time spreads your attention too thin, with often disastrous results. The same is true for projects you’re working on that require your best thinking.

Tips:
* give yourself 5 to 10 minute intervals to focus on the task at hand
* safe-guard your immediate environment to avoid interruptions
* acknowledge yourself whenever you stick to one task and finish it
* repeat all the above, often, knowing that ‘more often’ is better!

Your Undivided Attention

When you’re working on a new task, brainstorming, engaging in first-time thinking, or doing creative work, it’s vital to offer your complete and undivided attention to that one task before you. To dissipate your attention or otherwise stray means you are not going to do your best work.

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