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6 Steps To Growing Your Coaching Business

How to grow a coaching business.

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6 Steps To Growing Your Coaching Business 

I am a coach. And I’m passionate about helping coaches win.

This article is intended to help you win if you are a coach.

I know that you want to be a confident and successful coach. In order to do that, you need to grow your coaching business. The problem is, you’re not sure how to do it, which makes you feel anxious and question if you have what it takes. 

I believe you don’t have to do this alone. You deserve help from someone who’s been there. 

I understand that you’re doing everything you know how to grow your coaching business, which is why I have an approach that’s has helped me and many other coaches I have shared it with make $250,000 + a year as a coach, versus 1% of all coaches attaining that level on their own.

This article will help you stop being stuck with no growth in your coaching practice. Share it with other coaches, it will help them, too. 

Step 1: It’s Not about You

This isn’t original to me. It’s something one of my mentors taught me in a private coaching session a few years ago.

But I have really taken it to heart, and so have many of the people I have shared it with, and the results have been incredible.

Before I learned about this concept, and began applying it, I have been stuck at the low six figures in income several years in a row. I made more money every year, but not much more, maybe $3000-$5000 a year more.

The main reason was I sucked at asking for the sale. I had great rapport during the conversation with my prospect, and I really understood their problem, and how to help them. But I was focused on myself for the entire time we were together.

And as a result, I was nervous and uncomfortable, and in my head about getting the sale, and not present with the person in front of me and focused on serving them.

My conversion rate was not a high as it should have been. There were lots of people that needed my help, desperately, but I could not close the sale, because I could not get past my fear of what they would think of me.

They picked up on this, and naturally, may were put off by it, without necessarily knowing why, and they did not buy.

This hurt them, because I had the ability to solve their problem, and did not get to make that difference, so they stayed stuck. It hurt me, because I was less able to fulfill my purpose or fill my bank account. And that took away from the sum total of happiness the world.

If this is happening to you, you need to get:

IT’S NOT ABOUT YOU.

IT’S ABOUT THEM.

All of your messaging, all of your marketing, all of your sales efforts need to be about them, your customer, and not about you and your terrific process. They couldn’t care less what you do, or how you do it, until they are clear you understand them and their pain, and have a solution that solves it.  All your messaging should follow this sequence:

  1. Your customer
  2. Their pain
  3. Your understanding of their pain
  4. Your authority as someone who can solve it
  5. Your solution
  6. How great life will be when they solve it, versus how terrible it will be if they don’t 

Step 2: Commit

I have worked with a lot of successful coaches, who have made anywhere form $200,000 to $1 million a year in income.

One thing I learned from working with them is that at some point in our work together, they all became COMMITTED to their success and their specific financial and fulfillment goals.

One coach, for instance, started out making less than $20,000 a year. He was failing at his business, and he was worried he would have to give up his dream of being an independent personal trainer and go back to working at a gym.

He was INTERESTED in making more money, but at the time, he wasn’t COMMITTED to it.

Another loved what he was doing, and he did ok at it, but not well enough to take care of his family at the level he always dreamed of. When I asked him if he wanted to make $1 million, he said “Sure, I would. But how?”

The way he answered that question showed me he was interested, but not committed.

Both these men made a DECISION to COMMIT to their dream, and choke off their excuses.

When I asked them what was the key to them doing this, without hesitation both said it was because I helped them find the belief in themselves that they previously lacked.

That was what gave them the CONFIDENCE to DECIDE and COMMIT.

When it comes to making the next level of income this year, have you been INTERESTED or have you been COMMITTED?

Have you sought to find a mentor and peer group with a proven track record of helping others achieve this, or are you trying to do it alone, just like you did the last several years of your business alone, with no one to help, encourage, and guide you when the going gets tough?

Are you happy with your business income growth so far, or are you stagnating and stuck on a plateau that seems comfortable, but is really sucking your soul inside out?

Are you living a life of purpose and fulfillment, or is your belief being choked out by stagnation and a failure to grow?

Is your dream alive, or is it slowly dying?

Are you INTERESTED or are you COMMITTED?

If you really want your business to grow, commit. 

Now.

Step 3: Resources versus Resourcefulness

11 years ago, I was in the lowest point of my life. My then wife had left me, and I took it so hard that my world fell apart. My income went from $175,000 to $5000 a year. I was devastated and depressed. If not for the grace of God and the help of my family, I would be destitute and living on the street.

Can you relate?

I was at a conference and I saw a man speak. He seemed to be speaking to me. His message made sense to me, and I thought if I had his help, I would be able to turn things around.

At the end of his talk, I approached him and said “I want to hire you.”

“Ok. First you have to pay me. My fee is a minimum $5000 for 5 hours of Coaching.”

His words hit me hard. That was my whole year’s income!

“I don’t have that kind of money right now.”

He looked at me quizzically for a moment, and then gave me the best Coaching I ever got “I had a feeling you would say that. I’m going to do you a favor and give you some powerful Coaching. It’s not about how much resources you have, it’s about how resourceful you can get. If you don’t have the resources, and you want to turn that around, you need to get resourceful. You need to find a way. Otherwise, you’ll say stuck at where you at for a long time.”

Those were hard words to hear. But they were the truth.

I asked him to give me 48 hours.

He agreed.

I got into action. I called two prospects and offered them a hell of a deal if they signed and paid on the spot.

They took the deal.

I paid this coach, and my income went up to 6 figures in 6 months. Let me tell you, this was not going to happen on my own. On my own, my business would have plodded along, and I would have probably been forced to give up my dream and go get a job. Nothing wrong with getting a job, but that wasn’t my dream.

What about you? Are you letting your current resources or lack thereof determine your success, or are you resourceful and finding a way?

Step 4: Decisive versus Dabbler

In the previous Step, I told you the story of how I hired a coach whose fee was equal to my ENTIRE YEAR’s income.

What he taught me helped me earn 20X what I paid him in less than a year.

Be decisive. Don’t be a dabbler.

A dabbler is a professional seminar junkie. It’s someone who always takes the next course. A dabbler is looking for answers in a $20 book, or the next free event. They dabble in a lot of things, but they aren’t decisive, and they take forever to make a decision. They don’t really know what they want, and so they don’t know how to get their, or evaluate whether a program is going to get them there, because for them, there is no there, there. Their pain is real, and massive, but they keep distracting themselves from feeling it with happy talk, the next book, the next seminar, and social media and Netflix binging. They are the ones that MOST internet marketers say you want to NURTURE along, because they ‘might’ someday be ready to buy.

What a crock!

These folks are NEVER going to be ready to buy your big-ticket solution to their major league problem. They are not interested in solving it, they are simply interested in limping along and distracting themselves from the problem. If by chance they do buy, they are not a good for your program, because they are more trouble than they are worth, they won’t do the work and they will complain that you didn’t get them any results.

You want clients who are decisive. You want clients who are clear what their pain is, and are ready to confront it and vanquish it, with your expert help. They are not looking for bandaids, they are looking for solutions.

Are your prospects decisive or dabbling? If they are dabbling, is that because YOU are dabbling? If you want decisive clients, you need to be one! Like attracts like. If you can’t be decisive, you won’t attract decisive clients.

I have a No Dabbler Rule. The first person who adheres to it is me. 

Step 5: Raise Your Rates

It’s amazing to me how many people in our industry undervalue their expertise and their solution and don’t charge enough for it.

Let me give you an example.

I have a client, let’s call him Stephan. He’s a relationship coach, and he works with men whose marriages are in crisis.

He is one of the top Thought Leaders in the world when it comes to helping men deal with this acute problem.

When we started working together, he was struggling to find clients. He had 2-3, and he charged very little to work with them. They were in desperate need of his help, but they weren’t respecting his wisdom, so they didn’t take his coaching, and they went getting the results they said they wanted.

The first thing I coached him to do was to raise his rates. He resisted me — at first.

But I am persistent and relentless, and so he eventually did as I asked. He doubled his rates.

Three amazing things happened.

One, he doubled the number of clients he had, and then doubled that number again, in about 2 weeks.

Two, they started to respect his wisdom and take his coaching, and get better results.

That led to him to being known for knowing how to help men with their marriages in distress to turn that around, which according to the great Matt Church, is the very definition of a Thought Leader. And lo and behold, clients started to SEEK HIM OUT.

And last, but not least, he became a better coach when he charged more.

Why? Because when you get what you should get, you’ll give what you should give. 

When you don’t, you won’t.

And … he’s still undercharging!!!!

Are you charging enough? Are you valuing your offer? Or is something holding you back? Are you afraid prospects will not buy if you charge what you really want to charge?

Step 6: Ask For The Sale!

It’s stunning how many people in our industry do NOT ask for the sale, or do so in a wimpy, wishy-washy way.

If you do NOT have what the great Chris Widener calls a Direct Call To Action, aka asking for the sale, you are never going to make an extra 6 to 7 figures a year. NEVER.

You may be the best at solving a particular client’s problem. You may have the most amazing solution.

But clients are like people you want to date. If you don’t ask them out, someone who does ask them out will go out with them instead of you.

And that person may not have as good a solution as you. They may not be as good a person as you. They may not have their client’s best interests at heart. But they asked for the sale and you didn’t.  

Ask for the freakin’ sale!

What about you? Do you ask for the sale, or do you make excuses and shy away from it? 

We'd love to hear your thoughts about this article. Please take a minute to share them in the comment section by clicking here. Or carry the conversation over on your favorite social network by clicking one of the share buttons below.


Nicky Billou is a Christian immigrant entrepreneur from Iran, whose family left after the Islamic Revolution. A passionate supporter of President Trump, he is a Magna Cum Laude graduate of Georgetown University’s Masters Of Foreign Service Program, and political commentator for the conservative website Politicrossing.com. Nicky is a committed champion for freedom and an implacable foe of tyranny and the cult of cancel culture. He is a best-selling author of 9 books, including two with co-author Wayne Allyn Root. He hosts two top-rated podcasts and has been a guest on over 300 radio and TV shows and podcasts. He is known by the moniker “THE WORLD’S GREATEST PODCAST GUEST”, for his passion, knowledge and ability to deliver an incisive message in a very compelling way. He is also the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com), featuring guests such as Wayne Allyn Root, Roger Simon, Kurt Schlichter, Chris Widener, Scott Adams, John Maxwell, Seth Godin, Marie Forleo, Barbara Corcoran and Mark Victor Hansen. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in North America. He is the co-founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with successful Entrepreneurs, Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche. He is the creator of the Thought Leader/Heart Leader™ Designation.



 
 
 

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Business

Bite-Sized Motivation

The insights or wisdom we need to get us going often don’t have to be more than a few words

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I’ve spoken to 1075 audiences at conventions, conferences, and meetings, and have had the opportunity to hear probably 800 other speakers as well.

The insights, perspectives, or wisdom we need, to get us going often don’t have to be more than a few words. Here are 52 of my own six word “speeches,” drawn from my keynotes and breakout session on the topic of work-life balance. Some of these likely will resonate with you:

Choose from what you already have.
Everyone needs breathing space, especially you.
Information overload obscures meaning and relevance.
Deep breathes are essential for well-being.

Make every day an organized day.
Allow your natural rhythms to rule.
Stay confident and in control daily.
Manage your time, manage your life.

Slow down to plot your course.
Look for the best in others.
Make yourself indispensable on the job.
Compete with yourself, not with others.

Learn to take control of today.
Manage your time to make time.
Take control of your desk clutter.
You’re the best when you’re fresh.

Do something to take control now.
Major projects often require a jumpstart.
Methodically pare down your paper piles.
Don’t attempt too much at once.

Evaluate your situation and what’s important.
Narrow your priorities to stay focused.
Avoid making promises you can’t keep.
Learn to embrace your many talents.

Take the time to become organized.
Become aware of how you react.
Arrange your space; help isn’t coming.
Manage the flat surfaces in life.

Periodically challenge yourself to perform better.
Take long, deep breaths as needed.
Reclaim your places, spaces, and graces.
Start big projects well in advance.

Don’t rush the truly important things.
Make the best use of today.
Schedule accordingly: plan for your future.
Be kind, cut yourself some slack.

Opportunity knocks, but are you answering?
Conventional wisdom has diminishing value.
When practical, substitute time for money.
The market for top talent lives.

The self-reliant survive and thrive.
Leadership requires forethought and super-vision.
Learn from and capitalize on mistakes.
Firmly face the future with confidence.

“Now” holds a lot of opportunity.
Control but don’t curb your enthusiasm.
Treading water won’t propel you forward.
Have you ever really tested yourself?

Life goes on; do your best.
Continually seek out the higher ground.
Luck is distributed evenly, but disguised.
You must be doing something right.

 


 

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Work-Life Balance in Your Life

It the ability to experience a sense of control and to stay productive and competitive at work while maintaining a happy, healthy home-life

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Work-life balance (WLB) is the ability to experience a sense of control and to stay productive and competitive at work while maintaining a happy, healthy home-life with sufficient leisure. WLB, also referred to by some as work-life harmony, work-life shift, work-life blend, work-life effectiveness, or work-life integration, requires focus and awareness despite seemingly endless tasks and activities competing for our time and attention.

Work-life balance entails having what I call “breathing space” for yourself each day, feeling a sense of accomplishment while not being consumed by work, and having an enjoyable domestic life without short-changing career obligations. WLB is rooted in whatever fulfillment means to you within the course of a day and a week, and however many years you have left in your life.

Supporting Disciplines

Several disciplines support work-life balance though, individually, none are synonymous with work-life balance:

1) Self Management

Sufficiently managing one’s self can be challenging, particularly in getting proper sleep, exercise, and nutrition. Self-management is the recognition that effectively using the spaces in our lives is vital, and that life, time, and available resources are finite. It means becoming captain of our own ship; no one is coming to steer for us.

2) Time Management

Effective time management involves making optimal use of your day and the supporting resources that can be summoned – you can only keep pace when your resources match your challenges. Time management is enhanced through appropriate goals and discerning what is both important and urgent, versus important OR urgent. It entails understanding what you do best and when, and assembling the appropriate tools to accomplish specific tasks.

3) Stress Management

By nature, societies tend to become more complex over time. In the face of increasing complexity, stress on the individual is inevitable. More people, noise, and distractions, independent of one’s individual circumstances, require each of us to become more adept at maintaining tranquility and being able to work ourselves out of pressure-filled situations. Most forms of multi-tasking ultimately increase our stress, while focusing on one thing at a time helps decrease stress.

4) Change Management

In our fast-paced world, change is virtually the only constant. Continually adopting new methods, adapting old, and re-adapting all methods is vital to a successful career and a happy home life. Effective change management involves offering periodic and concerted efforts so that the volume and rate of change at work and at home does not overwhelm or defeat you.

5) Technology Management

Effectively managing technology requires ensuring that technology serves you, rather than abuses you. Technology has always been with us, since the first walking stick, spear, flint, and wheel. Today, the rate of technological change is accelerating, brought on by vendors seeking expanding market share. Often you have no choice but to keep up with the technological Joneses, but rule technology, don’t let it rule you.

6) Leisure Management

The most overlooked of the work-life balance supporting disciplines, leisure management acknowledges 1) the importance of rest and relaxation, 2) that “time off” is a vital component of the human experience, and 3) that one can’t indefinitely short-change leisure without repercussions. Curiously, too much of the same leisure activity, however enjoyable, can lead to monotony. Thus, effective leisure management requires varying one’s activities.

Entirely Achievable

Achieving work-life balance does not require radical changes in what you do. It is about developing fresh perspectives and sensible, actionable solutions that are appropriate for you. It is fully engaging in life with what you have, right where you are, smack dab in the ever-changing dynamics of your existence.

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